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Friday, June 12, 2009

BMW's new pedal power machines - A heavy purse makes a light heart.

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Munich. In Germany, cycling tours are becoming more and more popular. In its survey published in March 2009, the German Tourism Association (DTV) registered 153 million one-day tours every year. The average one-way distance of these tours was 69 kilometres. Although a part of this distance relates to travelling to the starting point by road or rail, half of the day trippers subsequently cycled up to 25 kilometres – and back. The design award winning BMW Cruise Bike is not only ideal for such long tours, but also for shorter rides.

The BMW Cruise Bike is the optimum choice for day trips – no matter whether you want to make a countryside tour over the weekend or spend a holiday cycling along the coast. In contrast to other bikes, its stem can be individually adjusted to suit the stature of any rider. For instance, riders can now cruise comfortably on long-distance tours. The back pains resulting from the rider's bent position when riding some bikes are now a thing of the past.
The BMW Touring Bike is ideal for all cyclists who mainly ride in urban traffic situations. It has the same frame as the Cruise Bike, but additionally features a rear luggage rack as well as street fittings.

Stable and safe.
The sporty spirit of the BMW Cruise Bike is revealed not only in its special stem and its looks. Its frame is manufactured on the basis of innovative hydroforming technology, a process in which the aluminium tubes are filled with oil and shaped by extreme pressure. This results in a light and, above all, rigid frame. In combination with its resilient telescopic forks and Shimano Alivio gears, this means that even deep potholes, extreme gradients and racy sprints present no problems at all to its rider.

Purist prize material.
The exciting looks of the bike finished in red and pearl white are an absolute winner too. BMW, with its 60-year heritage of bicycle manufacturing, has already won numerous design awards. In addition to winning the Design Award of the Federal Republic of Germany and the if Product Design Award, the BMW Cruise Bike has now won the Red Dot Award for the second time.

The BMW Bikes are available from selected BMW dealers and online at www.bmw-shop.de. This is also where you can find out everything about the BMW Bike Experience Tour, where you can test the latest BMW Bikes across Germany.


BMW Cruise Bike 2009 with 24 speed derailleur system, in red and pearl white
Frame height: S (41 cm), M (46 cm), L (51 cm), only in red XL (55 cm)
Frame: Aluminium, front suspension, BMW Design
Forks: Suntour NCX-D telescopic forks, 75 mm travel
Stem: Original BMW Trekking (adjustable angle)
Weight: 13.9 kg

BMW Touring Bike 2009 with 9-speed hub system, in pearl white
Frame height: S (41 cm), M (46 cm), L (51 cm), only in red XL (55 cm)
Frame: Aluminium, front suspension, BMW Design
Forks: Suntour NCX-D-LO magnesium telescopic forks with aluminium head tube, 75 mm travel with lockout function
Stem: Original BMW Cruiser (adjustable angle)
Weight: 19.1 kg


The quick change artist. The BMW Kidsbike.

Munich. The results of the Motor Function Module Survey recently published by the Federal Ministry of Family Affairs are alarming: The majority of the 4500 children over 4 years of age examined in the survey showed deficits in motor functions, 30 percent even found simple tasks like balancing much too difficult. But the solution to the problem is so simple: Ride a bike. No other fitness activity offers better training for the sense of balance, increases strength and endurance and is great fun for children at the same time. The extremely versatile Kidsbike from BMW is particularly suitable for beginners on two wheels. At first, toddlers can ride it as a learning bike that, after mounting the chain and pedal unit included in the set, grows with them to become their first real children's bike.

Two bikes in one.
Thanks to the multiple award-winning BMW Kidsbike in typical BMW design, children from the age of around two and a half can already take their place on the saddle – and can look forward to many more years of fun with their favourite bike. The BMW Kidsbike is two bikes in one. An ideal learning bike with which toddlers can gain their first experiences on two wheels and train their coordination. This makes the later transition to a bike with pedals so much easier. And that's really easy too: with a minimum of effort, the learning bike is soon transformed into a full-fledged children's bike by mounting the chain and pedal unit included in the set.

Safe and practical.
The learning bike version is already equipped with a front wheel brake to avoid inadvertent collisions, a feature that is often sorely missed in other models. A TÜV approved bicycle helmet in the colour of the frame, a bell and reflectors at the front and in the pedals ensure additional safety. A net attached to the ergonomically formed handlebars and a zipped bag on the frame offer plenty of room for essential cycling companions like the favourite cuddly toy or other playthings. 'Exercise is not only great fun, it is also important for the physical and intellectual development process', explained Family Minister Ursula von der Leyen at the presentation of the survey results. This is precisely where the BMW Kidsbike helps – from toddlers to children around the age of five.

The BMW Kidsbike and further products from the BMW Lifestyle Collection are available from selected BMW dealers and online at www.bmw-shop.de. This is also where you can find out everything about the BMW Bike Experience Tour, where you can test the latest BMW Bikes across Germany.

Facts & Figures

The BMW Kidsbike
Weight: 6 kg (learning bike), 8 kg (with chain and pedal unit)
Frame height: 36 cm, saddle height 38 – 46 cm
Maximum safe loading: 50 kg
Colours: blue, orange, red

Source: BMW Press

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