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Sunday, January 23, 2011

Dodge Charger (B-body) : 1968–1970

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The entire B-body lineup for 1968 was redesigned and the Charger was further differentiated from the Dodge Coronet models. Designer Richard Sias developed a double-diamond coke bottle profile with curves around the front fenders and rear quarter panels. Front and rear end sheet metal was designed by Harvey J. Winn. The rear end featured a "kick up" spoiler appearance, inspired by Group 7 racing vehicles. On the roof, a "flying buttress" was added to give the rear window area a look similar to that of the 1966-67 Pontiac GTO. The Charger retained its full-length hidden headlight grille, but the fully rotating electric headlights had been replaced by a simple vacuum operated cover. The full-length taillights were gone as well. Instead, dual circular taillights were added at the direction of Styling Vice President, Elwood P. Engel. Dual scallops were added to the doors and hood to help accent the new swoopy lines. The newly reskinned "semi-fastback" design produced "probably the best looking Chargers ever offered".

Inside, the interior shared almost nothing with its first generation brothers. The four bucket seats were gone, the console remained the same as the '67. The tachometer was now optional instead of standard, the trunk and grille medallions were gone, the carpeting in the trunk area was gone, replaced by a vinyl mat, the rear seats did not fold forward and the electroluminescent gauges disappeared in favor of a conventional design.

The standard engine was the 318 cu in (5.2 L) 2bbl until mid-year when a 225 cu in (3.7 L) slant-six became available. The 383-2 and 383-4 remained unchanged. A new high-performance package was added, the R/T ("Road/Track" with no 'and' between Road and Track). The R/T came standard with the previous year's 440 "Magnum" and the 426 Hemi was optional.

In 1968, Chrysler Corporation unveiled a new ad campaign featuring a Bee with an engine on its back. These cars were called the "Scat Pack". The Coronet R/T, Super Bee, Dart GTS and Charger R/T received bumble-bee stripes (two thin stripes framing two thick stripes). The stripes were standard on the R/Ts and came in red, white or black. They could be deleted at no cost. The 1968 model year Charger sales increased to 96,100, including over 17,000 Charger R/Ts.

Source: Wikipedia

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